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Home > Programs > Full Time > Business > Business Administration - Marketing
Business Administration - Marketing
Program Code Campus Program Length Start Date
020106 College Drive Six semesters (three years) September, January
Business Administration Marketing
 

Start an exciting career in the world of marketing with the Business Administration - Marketing program. This program will teach you specific skills in industrial and consumer sales, retailing, advertising, market research and marketing management.

Develop marketing and advertising plans, perform market research, analyze consumer buying behaviour, deliver sales presentations, and develop marketing recommendations in this comprehensive program. You will also acquire a broad base of business skills and knowledge in accounting, data processing, economics, statistics, communications and business management.

 
IMPORTANT NOTE
Business programs have a common first semester. If you wish to change to another Business program, you may do so after the first semester. The Business Administration - Marketing program is encouraged for those students wishing to further their business knowledge and training, or planning to attend university in the future.
 
Canadian Institute of Marketing
Canadore College’s Business Administration Marketing Program is accredited by the Canadian Institute of Marketing.
Admission Requirements


Ontario Secondary School Diploma at or above the general level or its equivalent. Grade 12 English and Grade 11 Mathematics or equivalents are required. Grade 12 Mathematics is recommended.

Mature Students:
Applicants aged 19 or over without the OSSD will be considered on the basis of their results on the College’s Mature Student Test.

Graduates of the new Ontario Secondary School Curriculum:
Ontario Secondary School Diploma with courses from the College (C), University (U), University/College (M), or Open (O) preparation levels.

Required courses:
Grade 12 Compulsory English (ENG 4C or ENG 4U) and any Grade 11 Mathematics (C) or (U).

Recommended courses
(not used in the admission selection process):
• Grade 12 (O) Communications in the World of Business and Technology (EBT 4O)
• Grade 11 (O) and/or Grade 12 (C) Information Technology in Business (BTA 3O), (BTX 4C)
• Grade 11 (M) and/or Grade 12 (M) Financial Accounting (BAF 3M), (BAT 4M)
• Grade 11 (C) and/or Grade 12 (C) Entrepreneurial Studies (BDI 3C), (BDV 4C)

 
YOU CAN STUDY INTERNATIONALLY!

Study Internationally

Canadore College has exchange agreements with international institutions. Third-year Business Administration-Marketing students may be eligible to spend their final semester studying abroad.

Contact the International Office for more information (705) 474-7600 ext. 5425
CAREER OPPORTUNITIES
  • Advertising
  • Sales
  • Sales management
  • Retail merchandising
  • Marketing research
  • Public relations
  • Direct marketing
  • Sales promotion
  • Customer service
  • Marketing management
 
CURRICULUM
SEMESTER ONE:
• 
ACC 135 Applied Accounting I
 
• 
BCL 130 Microsoft Office I
 
• 
BUS 104 Business Skills
 
• 
BUS 105 Introduction to Business
 
• 
MKT 100 Marketing for Business
 
• 
MTH 170 Business Mathematics
 
 
SEMESTER TWO:
• 
ACC 184 Managerial Accounting
 
• 
BCL 131 Microsoft Office II
 
• 
BUS 195 Organizational Behaviour
 
• 
CMM 125 College Communication I
 
• 
FIN 100 Finance I
 
• 
MKT 150 Marketing II
 
• 
SBM 226 Entrepreneurial Studies
 
 
SEMESTER THREE:
• 
BUS 155 Personal Effectiveness in Business
 
• 
LAW 230 Business Law
 
• 
MKT 200 Consumer Behaviour
 
• 
MKT 203 Professional Sales Skills I
 
• 
MKT 311 International Marketing
 
• 
MTH 200 Business Statistics
 
 
SEMESTER FOUR:
• 
BUS 240 Analysis and Innovation
 
• 
BUS 275 Customer Service Management
 
• 
BUS 290 Career Planning
 
• 
BUS 355 Operations Management
 
• 
CMM 180 Business Correspondence
 
• 
ECN 105 Principles of Economics
 
 
SEMESTER FIVE:
• 
BUS 201 Business Research Methods
 
• 
BUS 384 Work Placement Preparation
 
• 
MKT 206 Advertising
 
• 
MKT 253 Retail Merchandising
 
• 
MKT 301 Sales Management
 
• 
MKT 302 Marketing Management I
 
• 
MKT 310 Public Relations and Sales Promotion
 
 
SEMESTER SIX (FIRST HALF):
• 
BUS 304 Research Project
 
• 
BUS 393 Computer Graphics for Business
 
• 
MKT 356 Branding & Brand Management
 
• 
MKT 352 Marketing Management II
 
 
SEMESTER SIX (SECOND HALF):
• 
BUS 385 Work Placement
 
PERSONAL ASSETS
  • Enjoy working with people
  • Sense of humour
  • Curiosity
  • Ability to communicate effectively and clearly
 
ARTICULATION
  • Nipissing University, ON
  • Lakehead University, ON
  • Lake Superior State University, USA
  • Athabasca University, AB
  • Laurentian University, ON
  • University Canada West, BC
  • Advanced standing at most universities and colleges across Canada
 
CERTIFICATIONS & DESIGNATIONS

Certain courses within the program will enable you to obtain credit toward certification with professional groups such as the Human Resources Professionals Association of Ontario and the Ontario Management Development Program.

With the successful completion of four semesters in the Business Administration - Marketing program, students are eligible for the Ontario Management Development Program (OMDP) leadership certificate, recognized by both private and public sector employers. Attendance and grade conditions apply.
 
FIELD PLACEMENT
  • Seven weeks of full-time employment in an approved job of your choice
  • Students may complete their final semester work placement in Mexico
 
For Program Information Contact

Mark Lamontagne
 Professor
(705) 474-7600 ext. 5366
mark.lamontagne@canadorec.on.ca
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100 College Drive, P.O. Box 5001, North Bay, Ontario  P1B 8K9
Telephone: 705.474.7600 · Fax: 705.474.2384 · E-mail: info@canadorec.on.ca