Public Relations
Train to be a public relations professional and start on the career path to an exciting, high-paying job that lets you use your creativity and communication skills. You will gain skills and experience in writing, editing, project management, concept creation, speaking, presentations, organization and more. PR professionals are required to shape key messaging and communication, positively impact and organization’s reputation and profitability, and build relationships with media representatives.
As a specialist in public relations and communications, you may be working to develop and implement communication and promotion strategies, publicize activities and events, and maintain media relations on behalf of businesses, government bodies and other organizations or individuals.
Program Prerequisites
OSSD or equivalent Grade 12 Compulsory English (ENG4C or ENG4U)
Semester One:
Intro to Marketing
Electronic Publishing
Communications Law
Business Presentations
Public Relations Theory
CMM125 College Communications
Semester Two
Media Writing
Patterns in Communications
Electronic Publishing II
Project Management
Broadcast Production
Gen Ed
Semester Three
Fundraising Fundamentals
Strategic Communications Planning
Integrated Marketing Communications
Social Media Tools and Techniques
Field Placement Preparation
Gen Ed
Semester Four
Event Management Planning
Social Responsibility
Media Relations
Photography
Placement
- Government agencies and ministries
- Corporations
- Sports agencies
- Communications
- Media agencies
- Freelance/contract work
- Media relations
- Strategic communications planning
- Social media tools and techniques
- Integrated marketing
- Event management
- Media writing
- Photography
- Electronic publishing
- Broadcast production
- Fundraising fundamentals









