Public Relations

Program at a glance

Program code: 
020112
Accreditation: 
Ontario College Diploma
Length of study: 
2 years
Study options: 
Full-time
Campus location: 
College Drive

Train to be a public relations professional and start on the career path to an exciting, high-paying job that lets you use your creativity and communication skills. You will gain skills and experience in writing, editing, project management, concept creation, speaking, presentations, organization and more. PR professionals are required to shape key messaging and communication, positively impact and organization’s reputation and profitability, and build relationships with media representatives.

As a specialist in public relations and communications, you may be working to develop and implement communication and promotion strategies, publicize activities and events, and maintain media relations on behalf of businesses, government bodies and other organizations or individuals.

Admission Requirements: 

Program Prerequisites

OSSD or equivalent Grade 12 Compulsory English (ENG4C or ENG4U)

Curriculum: 

Semester One:

Intro to Marketing

Electronic Publishing

Communications Law

Business Presentations

Public Relations Theory

CMM125 College Communications

Semester Two

Media Writing

Patterns in Communications

Electronic Publishing II

Project Management

Broadcast Production

Gen Ed

Semester Three

Fundraising Fundamentals

Strategic Communications Planning

Integrated Marketing Communications

Social Media Tools and Techniques

Field Placement Preparation

Gen Ed

Semester Four

Event Management Planning

Social Responsibility

Media Relations

Photography

Placement

Career opportunities: 
  • Government agencies and ministries
  • Corporations
  • Sports agencies
  • Communications
  • Media agencies
  • Freelance/contract work
What You Will Learn: 
  • Media relations
  • Strategic communications planning
  • Social media tools and techniques
  • Integrated marketing
  • Event management
  • Media writing
  • Photography
  • Electronic publishing
  • Broadcast production
  • Fundraising fundamentals
Courses title override: 
What You Will Learn