Students

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Athletics

Career Centre

Public Relations

Program at a glance

Program code: 
020112
Accreditation: 
Ontario College Diploma
Length of study: 
2 years
Study options: 
Full-time
Campus location: 
College Drive

Train to be a public relations professional and start on the path to an exciting, well-paying career that lets you use your creativity and communication skills. You will gain skills in writing, editing, project management, concept development, speaking, presentation, organization and more. As a PR professional you will shape key messaging and communication to positively impact an organization’s reputation and profitability through mainstream media and social media. Learn hands on through real-world projects that will be key in developing your own person portfolio!

*Includes a seven-week work placement

 

Career Opportunities

  • Government agencies and ministries
  • Corporations
  • Sports agencies
  • Communications
  • Media agencies
  • Freelance/Contract work

What You Learn

  • Strategic communications planning
  • Social media tools and techniques
  • Integrated marketing  
  • Event management 
  • Media writing
  • Project Management
  • Electronic publishing
  • Broadcast production
  • Fundraising fundamentals
Admission Requirements: 

Program Prerequisites

OSSD or equivalent Grade 12 Compulsory English (ENG4C or ENG4U)

Curriculum: 

Semester One - Fall 2013:

GENED General Education Elective - Online

CMM125College Communication I

BUS112Electronic Publishing I

BUS114Communication Law

ACM100Introduction to Marketing

BUS116Public Relations Theory

 

Semester Two - Winter 2014:

BUS122Electronic Publishing II

BUS124Patterns in Communications

BUS126Media Writing

BUS128Broadcast Production

ACM206Business Presentations

GENEDGeneral Education Elective - Online

 

Semester Three - Fall 2014:

BUS232Fundraising Fundamentals

BUS234Strategic Communications Planning

BUS235Public Engagement

BUS236Social Media Tools and Techniques

ACM306Project Management

 

Semester Four - Winter 2015:

BUS242Event Management Planning

BUS244Social Responsibility

BUS246Media Relations

ACM310Job Preparation

ACM304Integrated Marketing Communications

GENEDGeneral Education Elective - Online

ACM406Placement (7 wks @ 40 hrs/wk)

Every attempt is made to ensure the accuracy of information provided on our website. The College reserves the right to modify any course, program, curriculum, fee, timetable, or campus location at any time.

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