School of Business and Management

Public Relations

2 years Ontario College Diploma

Work with actual clients and build your portfolio


Gain skills in writing, editing, concept development, public speaking, presentation, organization and more. As a PR professional you will shape key messaging and communication to positively impact an organization's reputation and profitability through mainstream media and social media. Learn hands-on through real-world projects that will be essential to developing your own personal public-relations portfolio!

*Includes a seven-week work placement

Your Future Career

  • Communications
  • Social Media
  • Sports and entertainment agencies
  • Government agencies and ministries
  • Corporations
  • Non-profit organizations
  • Media agencies
  • Freelance/Contract work

What You Learn

  • Media relations
  • Strategic communications planning
  • Crisis communications
  • Social media tools and techniques
  • Integrated marketing  
  • Event management 
  • Media writing
  • Brand management 
  • Digital analytics 

OSSD or equivalent, ENG4C or ENG4U

If English is not your first language you must either provide proof of English competency or take the Test of English as a Foreign Language (TOEFL) or International English Language Testing System (IELTS). You must have a minimum overall band score of 5.5 on IELTS, or a minimum TOEFL score of 550 (paper based) or 213 (computer scored) or 80 IBT (internet based) to be admitted to a postsecondary program at the college. SPP in India requires a minimum of IELTS 6.0

Academic Upgrading

Semester 1

CMM 125 College Communications I
BUS 112 Digital Media I
BUS 114 Communication Law and Ethics
ACM 100 Introduction to Marketing
BUS 116 Communication Planning I
GENED General Education Elective - Online

Semester 2

BUS 122 Digital Media II
BUS 124 Communications Planning II
BUS 126 Media Writing
BUS 128 Video Production
ACM 206 Business Presentations
GENED General Education Elective - Online

Semester 3

BUS 220 Brand Management for PR
BUS 234 Specialized Communications
BUS 242 Event Management Planning
BUS 236 Social Media Tools and Techniques
ACM 306 Principles of Project Management
GENED General Education Elective - Online

Semester 4

BUS 248 Research and Analytics (7 wks)
BUS 245 Corporate Social Responsibility (7 wks)
BUS 246 Media Relations (7 wks)
ACM 310 Job Preparation (7 wks)
ACM 304 Integrated Marketing Communications
BUS 250 Placement (7 wks @ 40 hrs)
Ontario College Diploma

Learning outcomes represent culminating demonstrations of learning and achievement. In addition, learning outcomes are interrelated and cannot be viewed in isolation of one another. As such, they should be viewed as a comprehensive whole. They describe performances that demonstrate that significant integrated learning by graduates of the program has been achieved.

View Program Vocational Learning Outcomes

View course outlines

Pathway to Canadore College Programs

  • Advertising and Marketing Communications – 1 year to complete
  • Recreation and Leisure Services – 1 year to complete
  • Recreation Therapy – 1 year to complete
  • Strength and Sport Conditioning – 1 year to complete

Looking to continue your studies with another post-secondary institution in Ontario?

Looking to continue your studies with another post-secondary institution in Canada?

Looking to continue your studies with another post-secondary institution Internationally?

Please contact the Pathways Officer if you have additional questions regarding the credit transfer process:

Micheline Demers – Pathways Officer
705.474.7600 ext 5139